Macy's
Black Friday Walk In & Win
2015

 

I worked with my team at Macys.com Digital Agency on the concept and execution of a mobile in-store sweepstakes experience for Black Friday shoppers. In combination with the Macy's iOS and Android apps and in-store Bluetooth beacons, our digital scratch-off game was a fun distraction from the chaos of Black Friday and gave customers the chance to win amazing prizes.